Late Life Crisis - February 2023
An email to me from Lawyer2B. A top City law firm is promoting a (paid - laudable) work experience scheme.The text starts: 'You have ambitions to be a world-class lawyer'. I jumped, but then thought it's a bit late.
The language is interesting. It could have started as a rhetorical question, but the drafting team went for painting a word picture of how a person might see themselves and their potential - classic aspiration marketing. Hopefully it will result in plentiful applications, though one should always be chastened by 'Many are called.....'.