Wicked

No worse a fate can befall a man than when his exercise activity stops downloading  from his Apple Watch to his Strava app on the I Phone. Perturbation; anxiety; and concern that followers may fear over what has happened to the athlete. But in I Phone world it's ok, as long as you can get to an Apple Store. There they have friendly tech experts who can sort you out in an instant.

So off I go one bright morning to the Apple Store at the top of Regent Street, where the smiley sales assistants help you shed molto moolah on the latest Apple innovation.